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Porsche ‘Why We Drive’ with Michael Ardelean

We had an amazing opportunity in May to partner with Atlantic Re:Think on a project for Porsche entitled ‘Why We Drive’ focusing on three enthusiasts of the brand and why they love to get behind the wheel. This is Michael Ardelean and the 718 Boxter.

Porsche BTS

We had an amazing stills and motion project last week in San Francisco for Porsche with Atlantic Re: think.  Three amazing cars, lots of tire squeals, one drone crash, perfect weather, an amazing Dog Patch location and great team = near perfect shoot.  Thank you to all who brought this one together.  Can’t wait to share this campaign when it launches in June, but for now here are a few BTS images.



We are moving into post on our short film ‘Legend of Le Mans’ about the rediscovery and restoration of the 1949 356/2 SL – Porsche’s first Le Mans entry as well as their first class win in 1951 – and thus arguably the most significant Porsche race car in the entire history of the brand.  It is an amazing story and history as well as nod to the legacy of Porsche Motorsports.  For now enjoy  this little teaser and more to come in the coming months.

Christophorus Magazine BTS

A few BTS shots from our project this weekend in Toronto with Porsche’s in house magazine Christophorus.  Will look forward to sharing more when the issue is out in the next few months.

000 Magazine

A few of the spreads from the 30+ page article we worked on in Issue 1 of the new 000 Magazine.